Esther has always had an adoration and passion for event planning! Before event planning became so famous, she was already sucked into the world of creating fantasy dream events since 2000. She ran her "MicWonders" small scale event planning business from home, but it was not until she moved to Los Angeles in 2006, that she became known for her creativity and extraordinary skills in planning among the Jewish community. At the time, however, Esther did not realized that helping family and friends, and volunteering in local synagogues to plan events or organizing events, she did not realized then that she was gaining experience and knowledge that would eventually be useful in her event planning career. She was just doing what come naturally to her which is planning events. Being part of planning any event is in her DNA! This lead her to find her way to event planning and coordination as a career. But before she took that step, her place became a favorite gathering spot for special events, Shabbat meals and holidays. She would entertain her family, friends and guests with intricate, chic, imaginative and fun parties, and through this experience in planning events here and there, and after planning her own wedding, she has emphasized repeatedly to people she meets, the importance of having an efficient, knowledgeable, professional and passionate wedding planner on their side when planning any event. She realized then, that her passion in event planning was and should be her full-time job which led her to take her first step as an entrepreneur and started her own wedding planning business. So, in 2008, Esther and her husband Daniel, and alongside with the numerous support of their close friends, together they launched Sason veSimcha Event Planning & Coordination which is now known as Sason veSimcha Kosher Events and Weddings.